Bond.com Asks for $1 Million

The domain name Bond.com went up for auction on Thursday for a reserve price of $1 million.

Consistent with reports on Computer Weekly, with the publicity surrounding the latest Bond movie, titled “Quantum of Solace,” and the opening of the Ian Fleming exhibition at the Imperial War Museum on Wednesday, it is thought that the bidding will surpass the reserve, setting up the Web address to reach a record price.

Although it’s uncertain whether the website that was formerly hosted on Bond.com was dedicated to the famous “007,” the URL currently leads to a parked page. But the immense reserve price for the auction may advocate the seller is seeking a buyer interested in something other than a movie fan site.

The sale is being run by domain online marketplace Sedo in its live Premium Auction Event and is up for auction until 8:00 p.m. GMT on April 24.

Nora Nanayakkara, director of business development and sales at Sedo says that considering how short, simple and flexible it is, Bond.com is a leading example of a domain name that will likely exceed its six-figure reserve.

Nanayakkara adds that despite the fact that the UK housing market may be in a\ predicament, domain names are proving to be a profitable online real estate and buyers with little or no technical knowledge are realizing this and reaping serious benefits from it.

An example of this occurred earlier this month, when a North Potomac, Maryland man sold pizza.com for a huge $2.6 million in an online auction run by Sedo.

According to WebUser Magazine, if Bond.com reaches its reserve price it will join Sedo’s top 10 list which features Vodka.com, sold for $3 million in 2006.