The Future is Mobile Marketing

We are now living in the age whereby advertising and marketing will be completed on mobiles. This was the general theme of the Mobile World Congress held this week. During the congress, the mobile advertising firm, Velti, outline the future of mobile marketing. It also used that opportunity to release its new software version of Mobile Marketing Platform - MMP 4.0

According to CEO Alexandros Moukas, “2007 was the year when the mobile channel started to move into the mainstream advertising and marketing mix. At Velti, our market-leading full service mobile technology platform allows clients to manage more than seventy types of campaign solutions from development through to delivery and measurement.”

Velti has impressive customers such as Vogue Magagzine, Microsoft, and Pepsico.