Domain registrar and Web hosting provider Go Daddy announced on Monday that in excess of one million views were tracked to Go Daddy’s website for the duration of the Super Bowl on Sunday as viewers logged on to see Danica Patrick’s previously discarded “Exposure” commercial online.
Go Daddy’s permitted Super Bowl ad aired at the start of the second quarter and directed viewers to go to GoDaddy.com to take a look at the rejected “Exposure” ad, which featured animatronic beavers in a parody of the paparazzi and certain female celebrities. The ad was rejected by Fox since Go Daddy wouldn’t take out the word “beaver” from the script.
Go Daddy then created “Spot On”, which was permitted for broadcast by Fox and requested viewers go to GoDaddy.com to view the rejected commercial.
Bob Parsons, founder and CEO of Go Daddy stated “I’ve said it before and I’ll say it again, Danica’s ‘Exposure’ is probably our funniest ad ever. It is definitely our most effective ad in terms of immediate results. We’re thrilled; think about it, it was one of the greatest Super Bowl games ever played and yet fans still took time to come to our site during the game.”
The Go Daddy “Spot On” was accepted by Fox late last month.
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