Domain Name Survey Released by 1&1

Web hosting provider 1&1 Internet announced on Thursday that US small businesses are too hasty with choosing their Web addresses with 42 percent taking less than an hour of thought in the decision.

According to a survey conducted by the company titled, “SMB Domain Choices Study”, some 60 percent of business owners did not require a second opinion before making a selection and 57 percent did not consider options such as .biz or .net at all. The survey also demonstrated that the majority of business owners accepted that their domain name could have an enduring consequence on their business, with 37 percent of businesses believing that their income would progress as a direct result of having an improved Web address.

Andreas Gauger, chairman of 1&1stated “Although purchasing a Web address should be one of the first steps in launching a business, it is often bought in haste. Every American business must recognize the lasting impact that a domain name can have on sales and image, and business owners shouldn’t delay making necessary changes. As the number of registered domains increases, it’s often the case that the best available domains belong to less obvious suffixes, and it is always advisable to seek external opinion on what a domain could suggest about your business.”

Earlier this week, 1&1 set up Foundry Networks’ NetIron XMR 4000 backbone routers to power its network for scalable expansion and to extensively lower capital and operating expenditures.